More than 60.000 students, 2.000 companies and universities and schools of national and international business is part of the 21-year history of the global marketing competition.
GMKC is the most important business simulation competition at the university level. The stats are 60000 students, 89 countries, 873 universities and business schools, 2000 companies, and 17000 Euros in prizes. The competition was about making strategic decisions across all business areas of an Automobile company. There were total 14 stages of the competition with strict deadlines running for almost two months. MISB Bocconi students Yogesh Mehra, Sagar Khandelwal and Alok Kaushik cleared Eighth-final, Quarterfinal, and Semifinal, step by step in order to secure a place among the five Global finalists.